The Choices That We Make

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21 June 2020

The Choices That We Make

How are you feeling as we begin to emerge from the Covid induced lockdown period? In recent blogs we’ve chatted about finding a new normal in the wake of Coronavirus and the change involved in that – and in life in general. We also had a delve into getting from now to tomorrow. Fitting with all these ideas is one of choices- the choices that we make. And yes, at the micro level, that includes our skincare. We are in the business of selling it after all.

At the macro level

But at the macro level – have you considered what choices you might make there? We’ve had considerable time over these past three months to do that very thing. To think about what matters to us in all aspects of our lives.

“It is our choices, Harry, that show what we truly are, far more than our abilities.”

J.K. Rowling, Harry Potter and the Chamber of Secrets
The Choices That We Make - blackboard with the word 'choice' on it and four arrows pointing 4 ways.

Are you familiar with Stephen Covey? He of ‘The 7 Habits of Highly Effective People’ fame? He says that:

Fundamentally, we are a product of choice, not nature (genes) or nurture (upbringing, environment). Certainly, genes and culture exert strong influence, but they do not determine. Next to life itself, the power to choose is your greatest gift. This power and freedom stand in stark contrast to the mind-set of victimization and culture of blame so prevalent in society today.

Or, to put it in more prosaic form: shit happens.

But it’s how we respond to that brown stuff hitting the rotating thing that determines our lives and our destinies. Covey’s words again: ‘You have minimal control over what comes your way, but you have ultimate control over how you respond to it.’ It might not be easy – but it’s down to the choices we make.

Though this is a huge simplification, many businesses that have survived this pandemic situation thus far, are likely to be those that have responded to the same brown stuff that has hit everyone, with positive choices and responses.

Life is a sum of all your choices.

Albert Camus

Responsibility for our choices

Of course, nothing starts and ends with the choices that we make. We also must be responsible for them. All too often people refuse to accept responsibility for their responses.

When bad things happen, many folk take on the victim role and blame others. But, when good things happen, such people replace the rightful gratitude by entitlement. But yet, as this article states, ‘When you acknowledge your power to choose how you respond to life’s events, you assume control and responsibility for your life.’

In similar vein, this blog, ‘Do you Accept Responsibility for Your Actions?’ is aimed at young people. Yet it bears examination from us all. Because, you know, not only can we choose how we respond to good and bad events – we can also choose how we spend our resources. And I don’t mean money in the bank. I mean our talents and our time.

“You cannot control the behaviour of others, but you can always choose how you respond to it.”

Roy T. Bennett, The Light in the Heart

Daily life choices

So that’s a dig into the macro of making choices. But has the lockdown period made you think about such stuff as where to shop and who to spend time with? Has it nudged you into caring for the environment more?

We weren’t long into lockdown before the media was awash with reports of which big businesses were doing the decent thing and which were not. As this article from the Guardian pointed out: ‘Some firms have stepped up to support employees, key workers and the NHS – but others have fallen well short.’ If you weren’t a fan of the owners of Wetherspoons and Sports Direct pre-pandemic, you’ll like them even less now.

Environment and shopping local

Edging towards environmental awareness and your skincare routine, a few words about Pink&Green.

We produce luxurious products for both face and body made from natural ingredients in a responsible way. Indeed, we hand-make all our range, in small batches, in our Wiltshire workshop. Our products are organic and vegan-suitable. What’s more we’re on a constant mission to improve the environmental credentials of our packaging. AND – we’re a great way for you to shop local!

If you want to have a browse our website is here.

Or if you want to ask us anything you can call us on 0781 580 7775 or drop a note to:

The Choices That We Make - info board saying: it's time for change. It's up to which direction you choose.

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