Chewing the fat recently over coffee with a friend and fellow business owner, we got to discussing – and grumbling about – how ubiquitous the term authentic is in today’s business world. And by extension, if people are genuine about wanting others to be authentic – or if it’s nothing more than another tick on the buzzword bingo card.
In Oscar Wilde’s play, Lady Windermere’s Fan, the writer had his Lord Darlington character quip that: ‘a cynic is a man who knows the price of everything and the value of nothing’.
This blog post by Paul Bernal, The Price of Everything and the Value of Nothing, uses Wilde’s insightful wit to argue how our government, our businesses, our media and more are ever dominated by those that fit Wilde’s description of cynics. As he says: ‘The idea that anyone in the ‘real world’ should even consider ethical, moral, philosophical or cultural values to be on a par with financial or economic ‘value’ appears whimsical, sentimental, even romantic. Hard-nosed, sensible, rational, practical people ‘know’ otherwise. It’s the economy, stupid.’ He concludes his post thus: ‘I may not know the price of everything, but I do know that there are many things more valuable than money.’
The reason I mention all this is my increasing work with salons wishing to stock Pink&Green Skincare’s products. It’s clear that more and more salons are becoming ever more disenchanted with the global companies they’ve become tied to – and the products themselves. All of which has led me to consider value, and what it means and how we measure it.