What is it and do you need to do it?
Double cleansing is exactly as it sounds. It’s cleansing twice, one after the other, with different types of cleansers. According to this blog on the subject of double-cleansing from Paula’s Choice, the technique first became popular in South Korea and Japan before catching on in Europe and North America. Now I’d forgive you for thinking that it all sounds rather like a ploy to get you to buy more products. But no, there is sound reasoning behind it – for some skin types. It’s not for everyone though. As Paula’s Choice says: ‘Its usefulness depends on your skin type and the type of makeup you wear.’