Chewing the fat recently over coffee with a friend and fellow business owner, we got to discussing – and grumbling about – how ubiquitous the term authentic is in today’s business world. And by extension, if people are genuine about wanting others to be authentic – or if it’s nothing more than another tick on the buzzword bingo card.
I’m not about to dispute what we all know: that beauty is more than a fortunate arrangement of agreeable features. True beauty is, absolutely, about a loving heart and a caring soul. As the great American writer, critic and wit, Dorothy Parker, once said: ‘Beauty is only skin deep, but ugly goes clean to the bone.’
The Finns have known for hundreds of years, what the rest of us have taken longer to discover – the benefits of a sauna and cold plunge. Meaning bath or bathhouse, Sauna – correctly pronounced sow (as in wow) nah is the only Finnish word in the English dictionary, and is a Finnish way of life. For the sauna is a Finnish invention from 2000 years ago. This website, Finland Sauna.Com, has more on the history of sauna.